Zoe Scaman, Discover and Read the Best of Twitter Threads by @zoescaman

Zoe Scaman

zoescaman

1/ At my last agency job, before I left it all behind, I spent the better part of 2yrs being ground down, told I wasn’t good enough & having my

If you're interested in the world of gaming & want to geek out on what's happening in China & Southeast Asia (which will undoubtedly impact & influence the direction of

1/16No surprise at all.Alessandro Michele is a genius, not only as a creative, but as a brand thinker. He has reinvented Gucci for a new era, unafraid to challenge the

1/8Last night, Billie Eilish smashed it out of the park with her ticketed livestream event 'WHERE DO WE GO?'It was an absolute masterclass in multi-media, fan-fuelled, hype-driven, insane quality entertainment.

Merch is moving from an ancillary promotional novelty to a serious money-making avenue, within the worlds of music, politics and more."The internet has put fan culture, much like everything else,

1/5In a talk I did earlier this year about big entertainment trends that were rapidly reshaping the wider landscape, I mentioned that the boundaries between content, commerce & community would

1/7On the audacity of ‘ad bro’s’, a thread...In the past few weeks I’ve had four ad bro’s contact me on LinkedIn offering to partner up with me to pitch entertainment