Wes Kao 🏛
wes_kao
The Osmosis Fallacy:If you’re immersed, will you learn by default?It's easy to think you can absorb through osmosis. That you'll hum along and improve simply because you are present.But immersion
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Should you prioritize brand or performance? This decision will impact how you define success for any marketing tactic.I call this the Law of Brand vs Performance Marketing. It states: All
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1/ Analysis of course communities (THREAD)Community is important for premium yet scalable digital experiences. It’s one of the main selling points for premium experiences charging $1,000-$5,000/student vs on-demand courses sold
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